Tweet Just a few hours ago, many of us lurked the Internets, like a bunch of goons, drooling over the prospects of Apple’s “big announcement” regarding the iPhone-5-release-but-actually-it’s-the-iPhone4S-instead-ha-we-fooled-you!-now-get-back-to-work! Indeed. What is the source of that widespread anticipation? A phone? Nah. How does Apple manage to leverage the loyalty of so many customers and fans in… Read More